Compare · vs Metricool

SocioBird vs Metricool

Metricool is an analytics-first suite priced per brand, in dollars or euros. SocioBird is publishing-first, priced per channel, in rupees.

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Pricing

SocioBird vs Metricool, plan by plan

Prices checked on 27 October 2026 from each company's own pricing page. Always double-check the competitor's pricing page before deciding — SaaS pricing changes often. SocioBird is shown in rupees and dollars; Metricool bills in USD or EUR only, before VAT.
Tier	SocioBird	Metricool
Free plan	Free 2 channels, unlimited posts, 1 user	$0/mo 1 brand (about 5 channels), 20 scheduled posts a month, no LinkedIn or X
Entry paid plan	₹199/mo Solo: 5 channels, unlimited posts · $3/mo in USD	$20/mo billed yearly Starter, up to 5 brands (about 25 channels) · $25/mo billed monthly
About 15 channels	₹449/mo Team: 15 channels, unlimited seats · $5/mo in USD	$20/mo billed yearly Starter covers it with 3 brands · $25/mo billed monthly
About 40 channels	₹899/mo Agency: 40 channels, unlimited seats · $11/mo in USD	$20–36/mo billed yearly Starter: 5 brands (about 25 channels) $20, 10 brands (about 50) $36 · $25 and $45 billed monthly
Team, roles and approvals	₹449/mo Team plan: unlimited seats, no approval workflow · $5/mo in USD	$53/mo billed yearly Advanced, 15 brands: team and client management, roles, post approval · $67/mo billed monthly
X (Twitter) accounts	Included A monthly allowance of 30 / 100 / 300 X posts by plan, no per-account charge	+$10/mo per account X is an add-on on every paid plan

Metricool prices per brand, and a brand holds one account per network, roughly 5 channels. SocioBird counts channels individually, so a fair comparison is per channel: at 15–40 channels SocioBird is about $0.28–0.33 per channel against Metricool Starter's roughly $0.70–0.80 billed yearly, and above 40 channels SocioBird quotes custom pricing. Metricool prices exclude VAT; its advanced-analytics add-on is extra.

Features

Feature comparison

Feature	SocioBird	Metricool
Free plan	2 channels, no post cap	1 brand, 20 posts a month
Unlimited scheduled posts (paid)	Yes	Yes, subject to fair use
Team seats and client management	Unlimited seats from the Team plan	Advanced plan only
Post approval workflow	No	Yes
Analytics depth	Basic analytics	Reports, unlimited history, advanced add-on
Competitor analysis	No	Yes
Link-in-bio page	No	Yes
X (Twitter)	30 / 100 / 300 X posts a month by plan	Add-on, +$10 per account/mo
Public API	Every paid plan	Advanced plan (Zapier, Make)
WhatsApp broadcast scheduling	Yes	Not listed
Self-hosted / open-source option	Yes	No
INR billing (UPI / netbanking)	Yes	No

Being honest about it

Where each one actually wins

Metricool is built around analytics, reporting and competitor tracking, with scheduling as one part of a larger suite. SocioBird is a scheduler first. Here's the honest split.

SocioBird tends to win on

A much lower price per channel: 15 channels for ₹449 and 40 for ₹899, against Metricool Starter at $20–36 a month for up to 25–50 channels.
Billing in rupees through UPI, netbanking or card; Metricool's pricing page lists only USD and EUR.
No monthly post cap on the free plan (Metricool's free plan stops at 20 scheduled posts a month).
X included with a monthly allowance of 30, 100 or 300 posts by plan, instead of a $10-per-account add-on.
Unlimited team seats from the Team plan at ₹449, where Metricool puts team and client management on Advanced, from $53 a month.
WhatsApp broadcast scheduling through Botsab, built in, and an open-source base you can self-host.

Metricool tends to win on

Analytics and reporting: unlimited history, PDF and PPT reports, report templates and a Data Studio connector.
Competitor tracking (5 profiles on the free plan, 100 on Starter).
A post approval workflow and client management on Advanced, which SocioBird doesn't have.
Link-in-bio pages, Flows automations and Canva and Google Drive integrations.
A free plan that covers a whole brand (about 5 networks), against 2 channels on SocioBird's free plan.
X without a monthly post cap once you pay the add-on, where SocioBird limits X to 30, 100 or 300 posts a month.

FAQ

Questions about this comparison

Competitor figures were taken from Metricool's own pricing page on 27 October 2026. Double-check metricool.com/pricing for current numbers before deciding.

A brand is one workspace that holds one account per social network, so about 5 channels. Metricool charges by the number of brands; SocioBird charges by the number of channels, with plans of 2 (free), 5, 15 and 40 channels and custom pricing above that.

Its pricing page offers USD and EUR and shows no INR prices, and VAT is added on top. SocioBird bills in INR with UPI, netbanking or card, and in USD for customers outside India.

If analytics, scheduled reports, competitor tracking or client approvals are the main reason you are buying, Metricool is built for that and SocioBird's analytics are basic. If you mostly need to schedule posts reliably across many channels at a low price, SocioBird is the simpler, cheaper fit.